I stepped into the Mahindra USA website project and took ownership of the experience from both a design and user perspective. I first understood the existing product, requirements, and business context, then analyzed the design direction and suggested the site structure, experience, and design approach based on the brand’s existing digital ecosystem, market needs, and how users would naturally navigate and interact with the website.

Alongside the UX and UI work, I built a scalable design system, refined the interface, and created responsive experiences across desktop, tablet, and mobile. I also contributed beyond the core website experience by creating marketing graphics and supporting the creative direction and promotional launch videos.

What I Contributed

• Took ownership of an existing website project and quickly understood its requirements and ecosystem

• Conducted strategic and UX-focused analysis to identify problems and improvement opportunities

• Suggested design improvements from a real user-journey perspective

• Built a reusable design system for consistency and scalability

• Designed and refined responsive experiences across devices

• Created marketing and promotional graphics supporting the website

• Contributed to the creative direction and launch promotion videos

• Kept the experience aligned with both user needs and business objectives

The Value I Added

I brought together UX thinking, visual design, systems thinking, and marketing to move the project beyond individual screens — creating a more consistent, responsive, and user-focused digital experience while supporting the product's launch and promotion.

My Role: UX Designer · UI Design · Design Systems · Responsive Design · Component Design · Design strategist